Publicidad con IA generativa: la estrategia de Dollar Shave Club
Generative AI advertising is no longer a novelty reserved for tech giants. Dollar Shave Club, the grooming brand known for its irreverent tone, has been experimenting with generative tools to sharpen its creative output and reclaim a distinct brand voice. Chief Brand and Innovation Officer Laura Higgins recently described how the company is rethinking its […]
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