Plataforma SaaS de compras ao vivo mostrando recomendações de produtos em tempo real durante uma venda em transmissão ao vivo

Whatnot Adquire Shaped: Plataforma de Compras ao Vivo SaaS Fica Mais Inteligente

Livestream shopping platform Whatnot has acquired Shaped, an AI startup specializing in real-time recommendations and search. This move highlights how live shopping SaaS is evolving fast, with personalization now seen as a core competitive advantage rather than a nice-to-have feature. For small business owners selling through livestreams, this deal is worth watching closely. Whatnot built […]

Marketer reviewing generative AI advertising concepts on a laptop screen

Generative AI Advertising: Dollar Shave Club’s Playbook

Generative AI advertising is no longer a novelty reserved for tech giants. Dollar Shave Club, the grooming brand known for its irreverent tone, has been experimenting with generative tools to sharpen its creative output and reclaim a distinct brand voice. Chief Brand and Innovation Officer Laura Higgins recently described how the company is rethinking its […]

Ilustração representando a ronda de financiamento da Nous Research e o crescimento da tecnologia de agentes de IA

Sinais de Financiamento da Nous Research indicam uma Aposta Maior em IA

The latest Nous Research funding round is turning heads across the tech world. The company behind the Hermes agent is reportedly in talks to raise at least $75 million at a $1.5 billion valuation, with Robot Ventures leading the round and USV joining alongside other notable backers. For small business owners tracking where technology dollars […]