Plataforma SaaS de compras ao vivo mostrando recomendações de produtos em tempo real durante uma venda em transmissão ao vivo

Whatnot Adquire Shaped: Plataforma de Compras ao Vivo SaaS Fica Mais Inteligente

Livestream shopping platform Whatnot has acquired Shaped, an AI startup specializing in real-time recommendations and search. This move highlights how live shopping SaaS is evolving fast, with personalization now seen as a core competitive advantage rather than a nice-to-have feature. For small business owners selling through livestreams, this deal is worth watching closely. Whatnot built […]

Profissional de marketing a rever conceitos de publicidade com IA generativa num ecrã de portátil

Publicidade com IA Generativa: O Manual da Dollar Shave Club

Generative AI advertising is no longer a novelty reserved for tech giants. Dollar Shave Club, the grooming brand known for its irreverent tone, has been experimenting with generative tools to sharpen its creative output and reclaim a distinct brand voice. Chief Brand and Innovation Officer Laura Higgins recently described how the company is rethinking its […]