Live shopping SaaS platform showing real-time product recommendations during a livestream sale

Whatnot Acquires Shaped: Live Shopping SaaS Gets Smarter

Livestream shopping platform Whatnot has acquired Shaped, an AI startup specializing in real-time recommendations and search. This move highlights how live shopping SaaS is evolving fast, with personalization now seen as a core competitive advantage rather than a nice-to-have feature. For small business owners selling through livestreams, this deal is worth watching closely. Whatnot built […]

Spécialiste marketing consultant des concepts publicitaires d’IA générative sur un écran d’ordinateur portable

Publicité par IA Générative : la Stratégie de Dollar Shave Club

Generative AI advertising is no longer a novelty reserved for tech giants. Dollar Shave Club, the grooming brand known for its irreverent tone, has been experimenting with generative tools to sharpen its creative output and reclaim a distinct brand voice. Chief Brand and Innovation Officer Laura Higgins recently described how the company is rethinking its […]

Illustration représentant le tour de financement de Nous Research et la croissance de la technologie des agents IA

Le financement de Nous Research annonce un pari plus ambitieux sur l'IA

The latest Nous Research funding round is turning heads across the tech world. The company behind the Hermes agent is reportedly in talks to raise at least $75 million at a $1.5 billion valuation, with Robot Ventures leading the round and USV joining alongside other notable backers. For small business owners tracking where technology dollars […]