Pigee.
Brand Guide
Everything you need to represent Pigee consistently — logos, colours, typography, voice and usage rules. Built from the ground up for global shipping commerce.
Logo variants
Eight logo files covering every background and use case. SVG for print and digital production; PNG for applications that don't support SVG.
Always maintain a minimum clear space equal to the height of the letter "P" in "Pigee" around all sides of the logo. Never place the logo closer than this distance to any other element, edge, or type.
Brand palette
Five core brand colours with carefully considered roles. Navy anchors trust and authority. Pink drives energy and action. Cream provides warmth. Blue signals technology. Green confirms success.
Type system
Inter is the primary typeface across all digital touchpoints. Its variable weight range (400–900) gives Pigee both approachable body copy and punchy display headlines. Georgia italic is reserved for editorial emphasis in large headings.
weight 900 · tracking −0.055em
weight 900 · tracking −0.045em
tracking −0.03em
tracking −0.02em
line-height 1.6
line-height 1.65
tracking +0.14em · uppercase
The Pigee pigeon
An origami pigeon carrying a parcel — reliable, surprisingly smart and always finding its way home. The mascot adds warmth and personality across marketing, product and social.
Origami Form
The geometric, folded-paper aesthetic references both the engineering precision of logistics and the Japanese philosophy of careful, intentional craft.
Always Carries Something
The parcel in the mascot's grip is deliberate — it signals purpose, delivery and the promise that what you send will arrive safely.
Floats Gently
Use the floating animation (translateY + slight rotation) when the mascot appears on dark sections. Keep it still on light card backgrounds.
Colour Variants
The mascot appears in blue (default, on dark) and pink (on dark pink sections). Never place it on a background it won't contrast against.
How Pigee speaks
Pigee's voice is the same across every touchpoint: plain-spoken, confident and quietly witty. We never condescend, never oversell and always give people the useful part.
Clear & Direct
Pigee explains complex logistics in plain English. No jargon, no acronym soup. If a secondary-school student can't understand it, rewrite it.
Confident & Energetic
Pigee knows what it does and says it proudly. Short sentences. Strong verbs. Statements over questions. We don't hedge — we ship.
Warm & Human
We serve real people — shop owners, gallery curators, travellers. We speak to them, not at them. Light humour is welcome. Sarcasm is not.
"Ship the painting to Tokyo. Pigee handles customs, quotes and payment in one link."
"Leverage our end-to-end multi-modal logistics solution to facilitate seamless cross-border commerce enablement."
Space tokens
A base-8 spacing scale. All margins, paddings and gaps should snap to these values.
6px
10px
16px
20px
28px
999px
Do & don't
Guidelines to protect brand consistency across every medium and team.
- Use the SVG file wherever possible for crisp rendering at any size
- Maintain the minimum clear-space rule around all sides
- Use the correct variant for the background colour it sits on
- Scale proportionally — never stretch or compress
- Use the footer variant on dark navy or charcoal backgrounds
- Don't recolour, outline or add effects to the logo
- Don't place it on a busy photo without a clear background
- Don't rotate or skew the logo at any angle
- Don't use the tagline lockup at sizes under 200px wide
- Don't use the light logo on dark backgrounds or vice versa
- Use Navy as the dominant anchor on any dark-theme layout
- Use Pink exclusively for CTAs, highlights and eyebrow labels
- Use Cream as the primary page background on light themes
- Pair Navy text on Cream or White for maximum readability
- Reserve Green for status indicators and confirmation states
- Don't introduce new brand colours without sign-off
- Don't use Pink as a large background fill (section-wide)
- Don't use pure #000000 black — use Navy instead
- Don't use the Muted tone (#63708A) for large body text
- Don't combine Blue and Pink as competing primary actions
Download all assets
All logo files are available individually above. To request the full brand kit — including campaign templates, presentation files and social assets — contact the Pigee marketing team.