Recent marketplace trends are getting harder to ignore after Mud Jeans, a circular denim brand once praised for its sustainability model, filed for bankruptcy under the weight of heavy debt. At the same time, analysts are questioning whether the so-called K-shaped economy, where wealthier consumers keep spending while everyone else pulls back, is finally losing its usefulness as a description of where retail stands today. Together, these two stories say a lot about the pressures small and mid-sized brands face right now.
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