Two seemingly unrelated stories from this week’s retail news cycle are actually pointing to the same thing: retail marketplace trends are shifting faster than many operators expected. Macy’s took down its long-standing Herald Square billboard, a sign that had marked the flagship for years. Around the same time, apparel brand Reformation priced its initial public offering at the low end of its expected range. Neither event is catastrophic on its own, but together they say something meaningful about where retail money and attention are heading.
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