Life Facing the Pandemic in Tourism Reliant Areas:
The pandemic hit the world’s economy very hard. Few places suffered more than areas that rely heavily on tourism. During COVID-19, people chose to stay home instead of traveling or visiting loved ones. This left many people feeling lonely and hopeless.
Popular tourism spots like Bali have many small shops that sell food and drinks to visitors. During the pandemic, their only customers were locals, who were also struggling to get by. Many people in tourism areas work as craftsmen. They make unique crafts and souvenirs that tourists love to buy. The lack of tourists through 2020-21 hurt their sales very badly. Some news reports say the pandemic caused the worst economic crisis Bali’s tourism industry has ever seen. Tourism makes up about 78% of Bali’s economy.
Losing their monthly income left many people desperate to feed their families. Many communities that depend on tourism had to find other ways to earn money and survive. Life changed completely, and new habits formed along the way. People kept struggling while waiting for the government to help with the economic crisis. One clear change was that every family started spending more carefully and managing
How Bali Tourism Post COVID Is Rebuilding
The recovery of Bali tourism post COVID has been slow but steady. Indonesia reopened Bali to international tourists in 2022. Visitor numbers have been rising ever since. The local government and business commun
- Bali launched health and safety certification programmes for hotels, restaurants, and tour operators to reassure incoming visitors.
- The Indonesian government invested in digital infrastructure to help local businesses reach online customers.
- Community-based tourism projects were developed to spread economic benefits more evenly across villages.
- Artisan and craft sellers began exploring online sales channels to reduce their dependence on foot traffic alone.
Local Sellers Moving Goods Across Borders
One lasting shift that emerged from the pandemic is that many Balinese small businesses and craftspeople started selling internationally online. Reaching customers in Australia, the UK, and beyond means dealing with cross-border shipping — something that was unfamiliar territory for many small traders.
This is where having the right tools makes a real difference. Platforms like Pigee give small businesses and individual sellers a simple way to compare couriers, book shipments, and manage international parcel delivery without needing a logistics team. Whether you are shipping handmade crafts from Bali or managing regular product exports, having a reliable shipping solution helps keep costs down and customers happy.
What the Recovery Means for Small Businesses
The Bali tourism post COVID recovery is a reminder that resilience often comes from diversifying how and where you sell. Businesses that adapted — moving products online and finding ways to ship globally — were better placed to survive and grow. As tourism returns, those same businesses now have both a local and an international customer base.
If you are a small business, retailer, or artisan looking to reach international customers, managing your shipping does not need to be complicated.
Ready to simplify your international shipping? Sign up with Pigee to compare couriers, book shipments, and deliver products to customers worldwide — all from one easy platform.